EMILY HSIAO
La Vuelta Honey
OVERVIEW
The Challenge: How do we increase and provide sustainable income for the coffee farmers of APRENAT without damaging the environment?
The Idea: To create an end-to-end honey production, extraction, and sales business
My Role: Product and brand ideation and development (incl. physical product creation), Primary and secondary market research, Business strategy and feedback loop creation, Management of end-to-end process
THE PROCESS
1. With the community of APRENAT, we spent a few days identifying the opportunity and prioritizing challenges, and choosing an idea on which to work.
2. As a team, we used systems thinking to brainstorm and decide on an end-to-end honey business
3. We conducted a primary market consumer survey to validate the business opportunity and guide our strategy.
4. We built prototypes in 4 days for production, extraction, packaging, and a go-to-market strategy
5. Together with the community, we iterated on these prototypes and conducted capacity-building workshops to create our final products.
FINAL PRODUCTS
Physical POS
Virtual POS
African honey
Angelica honey
Beeswax candles
African beehive
Angelica beehive
Beeswax extractor
Sensors
African beehive with temperature sensors
Angelica beehive made of guadua bamboo
Physical and Virtual POS, with farmer branding to promote traceability of products
All honey and honey-related products displayed on site
Physical POS on site in
La Vuelta, Colombia
